One way to succeed as an Amazon seller is by ensuring that you follow Amazon’s guidelines. One of which is Amazon’s image requirements.
In this blog post, I will discuss the Amazon image requirements and the different types of Amazon product images. I will also explain why your product images play an important role in your success on Amazon.
Be sure to read until the end to learn about Amazon product image best practices to make sure you can use them to your advantage.
What Are Amazon Image Requirements?
In general, the main image of your product must be of superior quality, professionally lit, with realistic color and smooth edges. Below are the Amazon image requirements your product listing needs to follow:
Format
Make sure to submit the image of your product to Amazon using any of the following formats:
- JPEG
- TIFF
- GIF
- PNG
Dimension
The dimension of your Amazon images must be at least 500 pixels or larger on each side in height or width. The higher the resolution, the better your customers can view your product.
You can opt for the zoom-in option, which is up to 5000PX by 5000PX, so customers can have a better look at your photos.
Background Color
For the background of your main image, use only pure white. The product must occupy 85% or more of the image area, and the white space should only be 15% of the whole image. While it doesn’t happen all the time, failing to do so may lead to Amazon suppressing your listing.
Image File Name
Use a product identifier followed by a period (.) and the proper file extension for your file name. The different product identifiers are:
- Amazon ASIN
- 13-digit ISBN
- EAN
- JAN
- UPC
Amazon advises against using spaces, dashes, or other special characters in the file name. These include, any special characters (<>:”/\|?*\) or Unicode \x00 – \x1F
If you want an extra boost for your SEO, add the main keywords of your product to the file name. Adding a title to your image will also make it more optimized. You can do this on your computer. Go to the Properties tab of your image and enter the title using your main keywords.
Including the main keywords in your images can help your image rank higher on the Google search engine. As you improve your rankings, it can result in a better return on investment.
Language and Text
Refrain from including promotional or informative text on the main photo of your product. Doing so can result in Amazon suppressing your listing. Such content is only allowed in secondary images.
What are the Different Types of Amazon Product Images
Amazon product images come in three types. Each type has a different function for your product listing.
Main Image
The main image refers to the first image on your product listing. It is the image that often comes up when your customers perform a search for your product. A professional-looking and optimized main image encourage buyers to click through to your product page.
Infographic Image
An infographic image highlights your product and includes a written feature describing the item. When creating the infographic image, emphasize useful content such as marketing features, product information, or any data that convey messages at a glance.
Lifestyle Image
Amazon lifestyle images are images that show people using your product. These are often huge, full-size images that you can use to boost your product by sending out a message to encourage your customers to buy. You can find these lifestyle images when you scroll down an Amazon page past the product description section.
Importance of Amazon Product Images
Using your Amazon product images properly is very critical to your success as an online seller. The reason is that your photos are the most fundamental part of your product listing for converting sales. Here are ways that your product images can improve your Amazon conversion rate.
Increased Click-Through Rates (CTR)
Customers are more inclined to click through your product listing if they see superior-quality photos. Use product images that provide a satisfying buying experience to boost your CTR and sales.
Higher Engagement
Customers have a short attention span, so make sure your product image immediately catches their attention, particularly impulsive buyers. You can do that with images that would entice them to click your product listing.
Visual Appeal
Images are a quick way to perk up customer interest because people are innately visual creatures. Between text and photos, buyers are more fascinated by images. Use product images that deliver a clear message to customers and persuade them to buy.
Amazon Product Image Best Practices
Now that you’re aware of Amazon’s requirements for product images, the next important step for you is to follow best practices. It will ensure that you adhere to Amazon guidelines while optimizing your images for better conversion rates.
Focus on Your Main Image
Use a clear and eye-catching photo as the main image for your product. Make sure that it follows all the Amazon requirements. It will be the first thing your customers see, so take this opportunity to persuade casual shoppers to become buyers.
One way to improve your main image is by checking your competitors’ images. Find out how they do their main image and if there are any opportunities for you to improve yours.
Maximize Your Secondary Image Slots
After captivating your customers with the main photo, dazzle them more with your secondary images to get them to make a purchase. You can upload up to 8 secondary product images on your listing. Using every secondary image slot on your listing will make it more favorable to Amazon.
If you provide more images, customers will have a better buyer experience. Ensure that you capture every angle of your product, making it easier for your customer to see how your product looks exactly.
Add Overlays on Secondary Images
Overlays provide an extra layer of information and help your customers better understand your product. Give your potential buyers a multi-dimensional experience. Add overlays that highlight the product’s features, explain how it works, or how your product can solve their problems.
Use Instructional Photos
If your product needs to be installed or assembled, it is essential that you provide infographics containing simple instructions. It will help customers better understand how the product works or how to use it.
It can also help prevent unhappy customers from asking for a refund, knowing that everything was clearly explained in your product listing images.
Zoom In On Product Features
Being able to zoom in on your product allows customers to see all the details of your product. It is crucial because buyers cannot physically inspect and touch the item. Focus on areas that provide essential product details that help them evaluate product quality and design up close.
Optimize Images for Mobile Phones
Many customers use their mobile phones to shop, so consider optimizing your product images for mobile devices. Use close-up, high-resolution product images that fit on mobile screens. Design it so customers can zoom in on the product and view it from multiple angles.
Try Split Testing
Split testing, or an A/B test, is a way to determine if your main image is helping with sales conversion or not. Conduct split testing using two of your main images. Find out what photo produces the highest conversion rate, then use it as your new main product image.
Hire a Professional Photographer
While not everyone can afford to hire a professional photographer, if you have the budget, you might want to consider hiring one. A professional photographer can help you capture the best images for your product listing.
They have the right equipment, they know the proper lighting to use, and they can easily edit your images. If you need help on where to find a good photographer, you can check out my video below.
Conclusion
Product images are crucial to your success in online selling. Make sure to follow Amazon image requirements to avoid getting your listing suppressed. Use high-quality images that represent your brand.
Take the time to find out how effective your product images are. Select photos that effectively speak to your customers and improve your conversion rate while staying in compliance with Amazon image standards.