Amazon Keyword Ranking – I’m thrilled to share some golden nuggets from my recent podcast, which was packed with insights that could potentially revolutionize our Amazon FBA strategies. Sammy, an expert Amazon FBA seller and agency owner, shared his proven strategy for geo-ranking products on Amazon using Google ads and Amazon DSP.
The Essence of Geo-Targeting on Amazon Keyword Ranking
This explains how Amazon Keyword Ranking A9 algorithm prioritizes the delivery time of a product, influencing the ranking of products for specific geolocations. The strategy revolves around targeting customers in specific zip codes and cities to drive product sales and inventory from those areas, thereby ranking listings higher on Amazon for those locations.
Identifying Weak Zip Codes and Keywords
The process begins with identifying the “weak” zip codes – areas where top competitors are not dominating:
- Analyze Fulfillment reports to determine which zip codes received the maximum orders in the last 90 days.
- Utilized tools like Helium 10 to identify relevant keywords based on top competitors.
- Compile a list of 10-15 top competitors to target in the initial phase.
Driving Traffic and Managing Inventory
Once the weak zip codes and relevant keywords are identified, the next step is driving traffic to those areas. You should utilize Amazon DSP and Google ads to focus traffic on specific regions or weak zip codes.
As traffic begins to flow and conversions start ticking up, Amazon moves inventory closer to where orders are coming from, thereby reducing delivery times and potentially increasing the product’s organic rank and ad visibility.
The Rolling Ball Effect – Amazon Keyword Ranking
This strategy creates a rolling ball effect. By focusing on specific zip codes and driving traffic there, Amazon begins to shift inventory to warehouses closer to those locations. This not only influences organic rank but also impacts ad visibility, as lower delivery times can lead to increased Click-Through Rates (CTR) and potentially lower Cost Per Click (CPC).
A Word of Caution
This emphasizes the complexity of this strategy and the importance of ensuring that when traffic is driven to your listing, it converts to a sale.
This involves ensuring your listing is optimized for conversion, with proper images, infographics, and videos, and utilizing features like A+ Content and Brand Story.
This strategy is not only innovative but also seems to be highly effective, especially for products in competitive niches. It’s a way to find a backdoor into ranking, by targeting areas where your competitors might not be as dominant. However, it does require a deep understanding of Amazon’s algorithms, meticulous planning, and potentially significant ad spending to drive initial traffic.
What’s Next?
I’m genuinely considering experimenting with this strategy on a smaller scale and will keep you all updated on the progress and results. It’s always exciting to explore new strategies, especially those that have the potential to unlock new growth avenues for our Amazon FBA business. 🚀
I hope you find this post insightful! Let’s keep exploring and innovating together. If you have any thoughts or if you’ve tried something similar, do share it with our community. Let’s grow together!
Until next time!