Amazon A+ Content, also known as enhanced brand content, is a feature in Seller Central that enables sellers and brand owners to create content from a text-based description into an enhanced marketing content page that describes product features in an advanced way.
A+ Content on Amazon will let you create all types of content to promote your products on Amazon – from simple text descriptions with images to interactive infographics complete.
A+ Content also has another benefit for brands: it provides them with a chance to tell their story about why they are different from competitors or how they became the best at what they do. In other words, Amazon offers brands a way to “sell themselves” without even having to mention price or quality! Sellers who take advantage of this feature will find themselves more successful than ever before because customers want to know about the company behind their purchase as much as they care about the item itself.
The A+ Content feature is designed to help sellers and vendors increase traffic, conversion rate, and sales. In this article, we will show you step by step how to create content for your products on Amazon.
Are there special tools to help you create A+ Content on Amazon?
Canva
Canva is a tool that helps you create all types of content for your product on Amazon. You can also use it to create infographics and other complex content. It’s free and very easy to use.
Photoshop
Photoshop is software that helps transform images, designs, and art in various ways. It can easily edit an image with just a click of a button. Examples of what you can do with Photoshop include editing pictures to make them black and white, adding text, taking away a layer or shape from an image, removing stray hairs from your head or face to make it look smooth and perfect.
How to create A+ Content?
To create Amazon A+ Content, simply:
- Log in to Seller Central, hover your cursor over the Product Details tab and click on “A+ Content” from the drop-down menu.
- Select a product or category, then type in keywords related to the item for which information is being sought.
- Type in a description of the features of the product and upload photos and videos that will help visually present it.
- Add charts to show how your product measures up to the competition.
- Decide whether to publish your A+ Content right away or save it as a draft until you are ready to go live.
Before publishing your content, make sure that everything is perfect! All spelling and grammar mistakes should be corrected before going live on Amazon. Once your text and images are all in place, go to the “Publish” tab and click on “Launch Now.” Your Amazon A+ Content will be reviewed by the Amazon editorial team and will be available on Amazon’s catalog once approved.
Tips for creating an effective Amazon A+ Content
We recommend using the following tips to create effective Amazon A+ Content:
1) Create content for your product on Amazon that grabs the attention of shoppers.
2) Learn how to effectively use the six different areas of enhancement: Features/Specifications, Usage Tips, Usage Labels & Manufacturers’ Claims, Materials/Colors/Finishes, Logos & Graphics, and Brand Stories to grab the attention of shoppers in a different way.
3) Write a detailed description of your product’s features and upload photos and videos that will help present it.
4) To make sure that your content is perfect, all spelling and grammar mistakes should be corrected before publishing it live on Amazon.
5) Remember that it takes time to build trust with customers. Make sure that you create great, detailed content about your products or services before publishing it live on Amazon.
Benefits of using Amazon A+ Content
There are a number of benefits to using Amazon A+ Content:
1) Amazon shoppers appreciate detailed product information and photos that help them make an informed purchase decision. Potential customers will be enticed by your product’s features, learn how it is used or put to use, and decide if it is worth the price you’re asking for. This means more return visitors who are interested in what you’re selling.
2) Content helps improve conversion rates since shoppers want to know about the company behind their purchase as much as they care about the item itself. Your sellers’ story about why they are different from competitors or how we became the best at what we do deserves its own page on your website where you can tell it in detail. Your product’s usage tips, warranty information, and return policy also play an important role in the purchasing process.
3) Content attracts site visitors who make a purchase decision based on what they see or read online – particularly the way you describe your products. Through content, you can create more awareness about your company’s brand on Amazon. Those who already know about us are able to dive deeper into our offerings and those previously unaware will get to hear of us first hand.
4) A+ Content makes it easier for potential customers to research products by learning details such as specifications, features, and materials used together with how these relate to competitive brands at a glance. This knowledge helps answer upfront questions on whether a particular item is worth the price or not.
5) A+ Content helps improve product visibility on Amazon. “If an A+ Content match exists for a search query, then that item will be eligible to appear in the A+ Content block,” says Dina Dechter, Product Manager at Amazon.
Why you should use Amazon A+ Content as a small business owner
Small businesses benefit from using Amazon A+ Content because it makes their products more visible to shoppers and promotes their brand presence on the platform. It is also a great way of communicating directly with customers through detailed product info and customer support contact details (if applicable). Those who research information about your products before buying them are more likely to make a purchase decision based on what they or read or view while browsing.
And of course, the most important reason is the conversion rates boost that will help you fight the big sellers.
Final Thoughts
In this article, we did a deep dive into how to create A+ Content on Amazon. We showed you how to make use of Canva and Photoshop tools; we defined what A+ Content is and showed you how to use this feature. We discussed the importance of adding content that will not only describe your product but also tell your story in a more sophisticated way; we gave some tips on how to write good copy for different types of products (such as clothing, food, or electronics); we then showed you step by step how to get set up and navigate around on Amazon.
For more tips on your Amazon seller journey, read the Sourcing Monster blog!